The Collective Mastermind

A Strategic Communications & Branding Experience by Jessica Poole Communications Collective

Program Overview

• Length: 12-month membership
• Structure: Monthly sessions (1–2 per month) + optional add-on workshops, hot seats, and expert panels
• Access: Members pay an annual or monthly fee to join the mastermind, and then pay per session to attend
• Audience: Early to mid-career professionals, entrepreneurs, nonprofit leaders, and creatives who want to deepen skills in communications, PR, and branding

Core Features

• Live Mastermind Sessions (monthly)
• Themed Workshops (pay-per-session)
• Hot Seats / Peer Reviews
• Expert Panels / Guest Speakers
• Private Community (Slack or similar)
• Resource Library (tools, templates, replays)

Monthly Themes & Sample Topics

Month 1: Foundations of Strategic Communication

• Understanding the role of comms in org strategy
• Messaging frameworks and narrative development
• Workshop: Building a Communication Strategy from Scratch

Month 2: Brand Identity + Positioning

• Crafting your brand voice, tone, and values
• Differentiation in crowded markets
• Hot Seat: Brand Voice Reviews

Month 3: Media Relations Mastery

• Building authentic media relationships
• Crafting irresistible pitches
• Guest Panel: Journalists on What Makes a Great Story

Month 4: Internal Comms + Change Comms

• Aligning teams through strategic communication
• Crisis & change communication basics
• Workshop: Building Internal Comms Plans

Month 5: Personal Brand Power

• Developing your personal brand as a leader or spokesperson
• Social media positioning + thought leadership
• Hot Seat: LinkedIn Profile Reviews

Month 6: Digital Storytelling + Content Strategy

• Story-driven content planning
• Multichannel campaigns: what works now
• Workshop: Content Calendar Creation

Month 7: Crisis & Issues Management

• Planning ahead for crises
• Real-time response and recovery
• Guest Speaker: Crisis Communications Pro Breakdown

Month 8: Equity + Inclusive Communications

• Embedding equity into your comms approach
• Avoiding performative messaging
• Panel: DEI Leaders & Inclusive Brand Practitioners

Month 9: Analytics + Measuring Impact

• KPIs, metrics, and dashboards that matter
• Reporting for executives and stakeholders
• Workshop: Building a Comms Dashboard in Google Sheets

Month 10: Campaign Planning + Execution

• End-to-end strategic campaign development
• Budgeting, timeline, and ROI
• Hot Seat: Campaign Pitch Reviews

Month 11: Thought Leadership + Speaking Opportunities

• How to pitch yourself or your execs for speaking + media
• Ghostwriting + content creation strategies
• Workshop: Thought Leadership Content Plan

Month 12: Integration + Future Planning

• Integrating all your comms efforts
• Planning your next 6–12 months of strategic comms
• Celebration + Showcase: Member Wins and Takeaways

Optional Add-Ons

• 1:1 Coaching Sessions $125–$200/hour
• Done-With-You Brand Audits
• Pop-Up Sprints $250–$500 depending on depth

Payment Model

• Annual or Monthly Membership Fee: Grants access to the community, resources, and hot seats
  
  Monthly: $35–$50/month
  Annually: $350–$500/year
• Pay-Per-Session Fees: For live mastermind sessions, workshops, panels, and guest speakers
• Mastermind Sessions (60–90 min)
  Member Price: $45–$75
  Non-Member Price: $95–$125
• Workshops / Deep Dives (2–3 hrs)
  Member Price: $99–$149
  Non-Member Price: $199–$250+
• Expert Panels / Guest Speaker Events
  Member Price: $25–$45
  Non-Member Price: $60–$75

Tech & Tools

• Live Sessions: Zoom or Crowdcast
• Community: Slack, Discord, or Circle
• Resources: Google Drive or Notion hub

Payment

 Stripe, Gumroad, or Kajabi