The Collective Mastermind

A Strategic Communications & Branding Experience by Jessica Poole Communications Collective

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Program Overview

• Length: 12-month membership
• Structure: Monthly sessions (1–2 per month) + optional add-on workshops, hot seats, and expert panels
• Access: Members pay an annual or monthly fee to join the mastermind
• Audience: Early to mid-career professionals, entrepreneurs, nonprofit leaders, and creatives who want to deepen skills in communications, PR, and branding

Core Features

• Live Mastermind Sessions (Monthly)
• Themed Workshops 
• Hot Seats / Peer Reviews
• Expert Panels / Guest Speakers
• Private Community
• Resource Library (Tools, Templates, Replays)

Monthly Themes & Sample Topics

Month 1: Foundations of Strategic Communication

• Understanding the role of comms in org strategy
• Messaging frameworks and narrative development
• Workshop: Building a Communication Strategy from Scratch

Month 2: Brand Identity + Positioning

• Crafting your brand voice, tone, and values
• Differentiation in crowded markets
• Hot Seat: Brand Voice Reviews

Month 3: Media Relations Mastery

• Building authentic media relationships
• Crafting irresistible pitches
• Guest Panel: Journalists on What Makes a Great Story

Month 4: Internal Comms + Change Comms

• Aligning teams through strategic communication
• Crisis & change communication basics
• Workshop: Building Internal Comms Plans

Month 5: Personal Brand Power

• Developing your personal brand as a leader or spokesperson
• Social media positioning + thought leadership
• Hot Seat: LinkedIn Profile Reviews

Month 6: Digital Storytelling + Content Strategy

• Story-driven content planning
• Multichannel campaigns: what works now
• Workshop: Content Calendar Creation

Month 7: Crisis & Issues Management

• Planning ahead for crises
• Real-time response and recovery
• Guest Speaker: Crisis Communications Pro Breakdown

Month 8: Equity + Inclusive Communications

• Embedding equity into your comms approach
• Avoiding performative messaging
• Panel: DEI Leaders & Inclusive Brand Practitioners

Month 9: Analytics + Measuring Impact

• KPIs, metrics, and dashboards that matter
• Reporting for executives and stakeholders
• Workshop: Building a Comms Dashboard in Google Sheets

Month 10: Campaign Planning + Execution

• End-to-end strategic campaign development
• Budgeting, timeline, and ROI
• Hot Seat: Campaign Pitch Reviews

Month 11: Thought Leadership + Speaking Opportunities

• How to pitch yourself or your execs for speaking + media
• Ghostwriting + content creation strategies
• Workshop: Thought Leadership Content Plan

Month 12: Integration + Future Planning

• Integrating all your comms efforts
• Planning your next 6–12 months of strategic comms
• Celebration + Showcase: Member Wins and Takeaways

Additional Add-Ons

• 1:1 Coaching Sessions $125–$200/hour
• Done-With-You Brand Audits $150-$200/hour
• Pop-Up Workshops $250–$500 depending on topics

Participant Outcomes

• Stronger Brand Presence

Completed brand audit and revised brand messaging

Library of branded assets created (e.g., logo, style guide, templates)

Increase in profile visits or mentions

• Increased Visibility and Awareness

Increase in social media followers or newsletter subscribers

Increase in inbound opportunities received (e.g., DMs, referrals, interview invites)

• Community Building Through Content

Number of original content pieces published monthly (blogs, videos, etc.)

Engagement rate on community content (likes, comments, shares)

Growth in community-based audience (followers from niche or shared interests)

• Communications Toolkit

Toolkit components completed (e.g., comms calendar, media kit)

Pitches or press releases sent using templates from the toolkit

Increase in confidence communicating value/offering (self-rated or survey)

• Cross-Industry Collaboration and Support

Increase in new connections made through the mastermind

New collaborations initiated across industry (events, joint content, shared resources)

Referrals given or received within the collective

Insight or tools gained from another industry and applied to your own

Payment Model

• Annual/Monthly Membership Fee: Grants access to the community, resources, and hot seats based on your tier level

Tier 1: Discovery

Price Suggestion: $47/month or $470/year

Ideal Audience: Those new to strategic communications who want foundational tools, inspiration, and community

Includes:

• Access to 1 curated live session per month
• Replay library for past 3 months of sessions
• Monthly “Quick Win” template or resource (e.g., press release, social media calendar)
• Access to private community forum
• Monthly email digest with comms trends, tips, and tools
• Discounts to a la carte sessions

Tier 2: Expansion

Price Suggestion: $97/month or $970/year

Ideal Audience: Mid-stage professionals or leaders ready to apply strategy and elevate their impact

Includes everything in Discovery, plus:

• Access to 2 live sessions per month (deep-dive + Q&A/office hours)
• Replay access to entire 12-month session library
• One 30-minute onboarding strategy session
• Monthly co-working session with guided implementation (e.g., writing your brand narrative)
• Priority registration for pop-up intensives and guest speaker events
• Bonus quarterly planning toolkit and reflection templates

Tier 3: Dominate

Price Suggestion: $197/month or $1,970/year

Ideal Audience Leaders looking to dominate their space with premium, personalized strategy

Includes everything in Expansion, plus:

• Monthly 60-minute group strategy call with Jessica
• Access to exclusive Dominate-only masterminds and hot seat sessions
• Quarterly 1:1 private strategy session (4 total per year)
• Personalized brand audit or communications review (1 annually)
• Early access to new tools, templates, and trainings
• Complimentary access to all live intensives and bonus workshops
• “On-call” feedback once per month